Mhla ziyi-17 kuMfumfu – “Imiklomelo Yesine Yokuhlinzeka Ngempahla Yasekhaya Yabathengi Yango-2025,” ebisingathwe yiZhongju Culture futhi ihlelwe ngokubambisana nabezindaba abahamba phambili embonini okubalwa kubo iSina Home Furnishing, iZhongju Vision, iCaiyan Media, iJIAYE Media, kanye neZhongju Design, yamenyezelwa ngokusemthethweni. Imiklomelo yalo nyaka, eqondiswa umgomo othi “Ukukhuthaza Intuthuko Esezingeni Eliphezulu Embonini Yokuhlinzeka Ngempahla Yasekhaya kanye Nokuthuthukisa Ngokuqinile Ukwakhiwa Kwemikhiqizo Esezingeni Eliphezulu,” igxile ezicini eziyisithupha eziyinhloko: “Ukulethwa Okuqinisekisiwe,” “Ezemvelo Nokunempilo,” “Ubuholi Bokuthengisa,” “Ukuphepha Nokuqina,” “Ukulinganisa Ikhwalithi,” kanye “Nobuholi Bokuklama.” Lezi zici zimboza ngokuphelele izidingo eziyinhloko zabathengi befenisha yasekhaya yesimanje. Inqubo yokukhetha igcine isimo sengqondo esivulekile, esinobulungiswa, nesingenacala, ikhomba imikhiqizo esezingeni eliphezulu ezinikele ekuthuthukisweni kwesikhathi eside, kwekhwalithi ephezulu komkhakha wefenisha yasekhaya.
Kulolu khetho, i-SSWW yagqama phakathi kwamakhulu emikhiqizo yefenisha yasekhaya, yathola ukuqashelwa okuphezulu kubathengi kanye nemboni ngenxa yekhwalithi yayo yomkhiqizo esezingeni eliphezulu kanye nedumela elihle labathengi. Ngenxa yalokho, i-SSWW yahlonishwa ngesihloko esithi “Umkhiqizo Wezemvelo Nokuphila Kahle Wabathengi Owethembekile Wango-2025.”
Kubikwa ukuthi i-SSWW, eyasungulwa ngo-1994, ibilokhu igxile kakhulu embonini iminyaka engama-31 futhi ingumkhiqizo ohamba phambili embonini yezinsiza zangasese zaseShayina. Igxile futhi igxile ku-R&D, ukukhiqizwa, ukuthengiswa, kanye nensizakalo yemikhiqizo yezindlu zangasese eziphelele, i-SSWW isekela njalo intuthuko yayo kubuchwepheshe kanye nokusungula izinto ezintsha. Iphothifoliyo yayo yomkhiqizo ikhule kusukela ezintweni ngazinye njengezindlu zangasese ezihlakaniphile, ihadiwe namashawa, amayunithi okugeza, amabhavu, kanye nezindawo zokufaka ishawa ukuze kuqedwe ukwenza ngokwezifiso indlu yangasese. Ishintsha kusukela ezigabeni ezizodwa kuya ezixazululweni zezindlu zangasese ezigcwele, futhi kusukela ekukhiqizweni kwendabuko kuya ekudalweni okuhlakaniphile, yonke impumelelo ye-SSWW ibeke izitayela zokuguqulwa kwemboni, idala njalo okuhlangenwe nakho kwezindlu zangasese okunempilo nokukhululekile emindenini emhlabeni jikelele.
EShayina, i-SSWW isungule inethiwekhi yokuthengisa nezinsizakalo zobungcweti enezindawo zokuthengisa ezingaphezu kuka-1,800. Ngokuphathelene nempahla yengqondo, i-SSWW inama-patents kazwelonke angu-788 ahlaba umxhwele. Lo mkhiqizo uphinde wazuza ukwethenjwa ngabasebenzisi bomhlaba wonke, uthumela imikhiqizo yawo emazweni nasezifundeni ezingu-107. Imikhiqizo ye-SSWW ivele kumaphrojekthi amaningi adumile emhlabeni jikelele. Le nkampani yakhe indawo yokukhiqiza ehlakaniphile engama-mu angu-500 (cishe amahektha angu-82), ehlonyiswe ngemigqa yokukhiqiza i-tunnel kiln esebenza ngokuzenzakalelayo ngokuphelele embonini kanye nemigqa yokukhiqiza elawulwa ngedijithali, okuthuthukisa kokubili ukusebenza kahle kokukhiqiza kanye nekhwalithi yomkhiqizo.
Uma sibheka phambili, i-SSWW izibekele imigomo emikhulu "ye-Globalized Product R&D, Globalized Marketing Strategy, kanye ne-Globalized Brand Communication." Ihlose ukuhola ngokuqhubekayo ukuguqulwa nokuthuthukiswa kwemboni ye-sanitaryware yaseShayina, ilwela ukusungula i-SSWW njengomkhiqizo wobungcweti womhlaba wonke ohlinzeka ngezixazululo zezindlu zangasese eziphelele zezinga eliphezulu.
Njengamanje, imboni yefenisha yasekhaya yaseShayina isesimweni esibalulekile sokuguqulwa nokuthuthukiswa. Ngakolunye uhlangothi, abathengi bashintsha ukugxila kwabo kusuka entengo yomkhiqizo kanye nomsebenzi kuya ekwaziseni ikhwalithi, impilo, ubungane bemvelo, kanye nokuhlangenwe nakho kwesevisi. "Ukuthetha ngomlomo" sekuyinto ebalulekile ekuthatheni izinqumo zokuthenga. Ngakolunye uhlangothi, "ngohlelo lwe-14 lweminyaka emihlanu" oluchaza izidingo ezicacile zentuthuko yekhwalithi ephezulu yemboni yasekhaya, izinqubomgomo zezinga likazwelonke ezifana ne-"Green Home Furnishing," "Standardization of Smart Home," kanye ne-"Age-Friendly Adaptations for Home Products" zethulwa njalo. Lezi zinqubomgomo zibiza ngokusobala "ukuthuthukisa ulwazi lwabathengi" kanye "nokuqinisa ikhwalithi yesevisi yenkampani," ziqondisa imboni endleleni yentuthuko ejwayelekile, esobala, neqhubekayo.
Akungabazeki ukuthi, kungakhathaliseki ukuthi kuqhutshwa yisidingo semakethe noma isiqondiso senqubomgomo kazwelonke, "ukuxhumana ngomlomo" kuba yisixhumanisi esibalulekile esixhumanisa isiqondiso senqubomgomo, imikhuba yezinkampani, kanye nokulindelwe ngabathengi. Imiklomelo ye-Word-of-Mouth yalo nyaka ayiyona nje inqubo yokukhetha; ihlose ukwakha uhlelo lokuhlola imboni olusekelwe kumpendulo yangempela yabasebenzisi. Ngokuhlanganisa ukuqonda kwangempela kwabathengi, imiklomelo ikhuthaza izinkampani ukuba zishintshe endleleni "egxile ekuthengiseni" ziye endleleni "egxile edumeleni", ngaleyo ndlela zifinyelele uguquko lwekhwalithi yangempela.
Kulindeleke ukuthi i-SSWW izoqhubeka nokugcina izifiso zayo zokuqala, inamathele engqikithini yomkhiqizo, ihloniphe inani lesikhathi eside, futhi ivuze imakethe njalo ngemikhiqizo emihle kakhulu, iphila ngokuvumelana nokwethenjwa abathengi abakubeka kumkhiqizo.
Isikhathi sokuthunyelwe: Okthoba-20-2025
