Kusukela ngomhlaka-27-30 Novemba, Umkhosi Wokukhangisa Wamazwe Ngamazwe Wama-China wama-31 ububanjwe kahle e-Xiamen, e-Fujian. Kulo mcimbi wezinsuku ezine, izinkampani eziningi ezaziwayo zasekhaya nezamazwe ngamazwe kanye nezicukuthwane zemboni yezokukhangisa zahlangana ukuze zihlole izindlela ezintsha zokuthuthukiswa komkhiqizo. Phakathi nefestivali, “Umcimbi Wokwethulwa Komncintiswano Wonyaka Wokuqoqwa Kwemikhiqizo Yodonga Olukhulu” owawulindelwe ngabomvu wawubanjwe ngesasasa elikhulu. I-SSWW, enamandla omkhiqizo wayo avelele kanye nedumela elihle lemakethe, yagqama phakathi kwemikhiqizo eminingi eyaziwayo futhi yawina imiklomelo emibili: “Umkhiqizo Oqokiwe Wonyaka Wokuma-Wall” kanye “Nomnikeli Waminyaka Yonke ka-2024.” Lokhu akukona nje ukuqinisekiswa kwamandla omkhiqizo we-SSWW kodwa futhi kuyinkuthazo kanye nogqozi lokuthuthuka kwayo esikhathini esizayo. I-SSWW izoqhubeka nokungena emkhakheni wezokuxhumana ngomkhiqizo, iphishekele njalo ubuhle nokuqamba izinto ezintsha, futhi ifake isandla ekuchumeni nasekuthuthukisweni kwemikhiqizo yaseShayina yefenisha yasekhaya.
Isu Lokusungula Umkhiqizo Wokuxhumana
Ku-Brand Innovation Forum ngomhla ka-28, uMqondisi Womkhiqizo we-SSWW, u-Lin Xzhou, wabelane ngemininingwane ngamasu amasha okuxhumana komkhiqizo enkathini yedijithali. Uveze ukuthi kumongo wenkathi yedijithali, ukuxhumana komkhiqizo kudinga ukunaka kakhulu ukuxhumana nokuxhumana nabathengi, kusetshenziswa idatha enkulu ukuze kuqondiswe ngokunembile izethameli zasekhaya neziphesheya. Ugcizelele ukuthi i-SSWW ibilokhu ibambelela endleleni egxile kubasebenzisi, ngokuqhubekayo isungula izindlela zokuxhumana zomkhiqizo ukuze igqame emqhudelwaneni oshubile wemakethe futhi izuze ukukhuphuka kwenani lomkhiqizo okuqhubekayo.
Ibuyekeza isu lokuxhumana lomkhiqizo we-SSWW, ezingeni eliphezulu, ikhethe ezokuthutha ezinkulu njengomshayeli oyinhloko, ebonisa izithombe zomkhiqizo ngesitimela esinesivinini esikhulu, izikhumulo zezindiza, nokukhangisa kwangaphandle, ngokutshalwa kwezimali okuqhubekayo kuma-core hubs wesitimela wesivinini esiphezulu angu-80 ezweni lonke iminyaka engu-7; ihlanganyele ne-CCTV ukwenza uhlelo “lokuvuselela okuyimfihlo” futhi isilokhu isakaza emsakazweni kazwelonke iminyaka eyi-15 ilandelana; ibambisene nama-IP embonini ambalwa aziwayo afana ne-“Ingenuity Brand,” “China Brand Strategy Cooperation Partner,” kanye “Nekhaya Yilapho I-Foshan Yenziwe Khona” ukuze kuthuthukiswe isithombe somkhiqizo. Ngokwesu nokuhleleka kwamazwe ngamazwe, i-SSWW yamukela ngenkuthalo ukuthambekela komhlaba wonke, ngokuqhubekayo ikhulisa ithonya layo lamazwe ngamazwe ngokukhula ezimakethe zaphesheya kwezilwandle, ukubamba iqhaza emibukisweni yamazwe ngamazwe, nokuqinisa ukubambisana kwamazwe ngamazwe. Imikhiqizo ye-SSWW ithunyelwa ku-70% yamazwe nezifunda ezithuthukile emhlabeni, iba umlingani othandwayo wamagumbi okugezela ezakhiweni eziningi zomphakathi zikazwelonke, izindawo zobuciko, nezindawo zezivakashi.
Emcimbini wokwethulwa ngokuhlanganyela we-#Cheer for Chinese Brands kanye Nomkhosi Wokukhangisa Wamazwe Ngamazwe Wama-China wama-31 · Umcimbi Wokucutshungulwa Kokugunyazwa Kochwepheshe, i-SSWW ijoyine ezinye izinkampani ezivelele esiteji ukuze zibonele umcimbi. Le ngxenye ayikona nje kuphela ukuqashelwa kwemikhiqizo ewina imiklomelo kodwa futhi iyisikhuthazo esihlangene nesisusa sazo zonke izinhlobo zamaShayina. Njengelungu, i-SSWW izizwa ihloniphekile futhi iziqhenya, futhi izimisele nakakhulu ukuqhubeka nokuthuthukisa amandla omkhiqizo nokukhangisa umkhiqizo phesheya kwezilwandle.
Imikhiqizo YamaShayina, Fakaza Ndawonye
Emcimbini Wokwethula Umsebenzi Waminyaka Yonke Wokuqoqwa Umkhangisi, izicukuthwane eziningi embonini, abakhangisi abaziwayo, nabamele imidiya yokusungula bahlangane ukuze babone ukuqala kwalo mcimbi omuhle kakhulu, babelana ngemininingwane yabo eyingqayizivele nolwazi olubalulekile embonini yokukhangisa, bedingida amathrendi amasha ekudaleni ukukhangisa namasu okumaketha enkathini entsha. Endaweni yenkomfa, "Umnikeli Waminyaka Yonke ka-2024" wabakhangisi naye waklonyeliswa.
Ukuhlonishwa Komkhiqizo, Ukuqinisekiswa Kwamandla
Ngomhla zingama-29 kuLwezi, “Emcimbini Wokwethulwa Komncintiswano Wonyaka Wokuqoqwa Kwemikhiqizo Ye-Great Wall,” i-SSWW yahlonishwa njengophawu Oluqokiwe Lonyaka Lomklomelo Omkhulu Wodonga. Lokhu kuhlonishwa akukona nje ukuqinisekiswa kwamandla omkhiqizo we-SSWW kodwa futhi kuyisikhuthazo nesikhuthazo sokuthuthuka kwayo esikhathini esizayo. I-SSWW izothatha leli thuba ukuqhubeka nokungena emkhakheni wezokuxhumana ngomkhiqizo, iphishekele njalo ukusebenza kahle nokusungula izinto ezintsha, futhi ifake isandla ekuchumeni nasekuthuthukisweni kwemikhiqizo yaseShayina yefenisha yasekhaya.
Kubikwa ukuthi i-Great Wall Award, njengomcimbi ogunyaziwe embonini yokukhangisa yaseShayina, iye yathuthukiswa futhi yanqwabelana ngaphezu kweminyaka engamashumi amane futhi ijabulela idumela elithi “Ukubheka Udonga Olukhulu Engqungqutheleni Yokukhangisa” embonini. "Imodeli Yokuhlola Uhlelo Lokuthuthukiswa Komkhiqizo" esetshenziswe kulo Mncintiswano Wonyaka Wokuqoqwa Kwemikhiqizo Ye-Great Wall ihlanganisa ubukhulu bokuncintisana obufana nokuqanjwa kwenani, umoya wobuhlakani, ukuncintisana kwezimakethe, nokusimama, kanye nokuthonya ubukhulu obufana namagugu abalulekile, umthelela womphakathi, isibopho emphakathini, nokuhwebelana kwembulunga yonke. Ikhono le-SSWW lokugqama kulokhu kukhetha libonisa ngokugcwele ukuqashelwa okuphezulu komkhiqizo we-SSWW yijaji kanye nayo yonke imikhakha yomphakathi.
I-SSWW ibilokhu ibambelele endleleni egxile kubasebenzisi, ngokuqhubekayo isungula izindlela zokuxhumana zomkhiqizo, ilwela ukugqama emqhudelwaneni oshubile wezimakethe, kanye nokuzuza ukukhuphuka kwenani lomkhiqizo okuzinzile. Ngomongo weminyaka yedijithali, i-SSWW isebenzisa idatha enkulu ukuze iqondise ngokunembile izethameli, inake kakhulu ukuxhumana nokuxhumana nabathengi. Ngemikhiqizo yokugezela esezingeni eliphezulu nesezingeni eliphezulu, idizayini yamazwe omhlaba esezingeni eliphezulu, kanye neminyaka yesithunzi somkhiqizo phesheya kwezilwandle, i-SSWW izuze ukudunyiswa okusabalele nokuqashelwa okuphezulu.
Uma sibheka phambili, i-SSWW izoqhubeka nokunamathela isu lokuthuthukisa lokuxhumana komkhiqizo, ngokuqhubekayo isungula izindlela zokuxhumana, futhi ithuthukise imiphumela yokuxhumana. I-SSWW izonaka kakhulu ukusebenzisana nokuxhumana nabathengi, iqonde ngokujulile izidingo zabathengi, futhi idale imikhiqizo namasevisi ahlangabezana kangcono nokulindelwe ngabathengi. Ngaso leso sikhathi, i-SSWW izophinde iqinise ukubambisana kanye nokushintshisana nemboni ukuze ikhuthaze ngokuhlanganyela ukukhuphuka nokuthuthukiswa kwemikhiqizo yaseShayina yefenisha yasekhaya.
I-SSWW, nodumo lwayo lomkhiqizo, isu lamazwe ngamazwe, ukusungula izinto ezintsha zobuchwepheshe, ukuxhumana komkhiqizo, ikhwalithi yomkhiqizo, ukusekelwa kwesevisi, kanye nezinzuzo zokuthuthukiswa kwemakethe, inikeza isisekelo esiqinile nokuqiniseka kumakhasimende aphesheya. Sibheke ngabomvu ukusebenzisana nawe ukuze sakhe ikusasa elingcono.
Isikhathi sokuthumela: Dec-04-2024