Kusukela ngoNovemba 27-30, uMkhosi Wokukhangisa Wamazwe Ngamazwe waseShayina wama-31 wabanjwa kahle kakhulu eXiamen, eFujian. Phakathi nomcimbi wezinsuku ezine, izinkampani eziningi ezidumile zasekhaya nezamazwe ngamazwe kanye nezinkampani zokukhangisa zahlangana ukuze zihlole izindlela ezintsha zokuthuthukiswa komkhiqizo. Ngesikhathi somkhosi, umcimbi wokwethulwa komncintiswano wonyaka we-"Great Wall Award Annual Brand Collection Contest Launch Ceremony" owawulindelwe kakhulu wabanjwa ngenjabulo enkulu. I-SSWW, enamandla omkhiqizo wayo avelele kanye nedumela elihle emakethe, yagqama phakathi kwezinkampani eziningi ezidumile futhi yawina imiklomelo emibili: "Umkhiqizo Oqokiwe Wonyaka we-Great Wall Award Annual" kanye "noMnikeli Wonyaka ka-2024." Lokhu akugcini nje ngokuqinisekisa amandla omkhiqizo we-SSWW kodwa futhi yisikhuthazo nesisusa sentuthuko yayo yesikhathi esizayo. I-SSWW izoqhubeka nokuhlola emkhakheni wokuxhumana komkhiqizo, iphishekele njalo ubuhle kanye nokusungula izinto ezintsha, futhi ifake isandla ekuchumeni nasekuthuthukisweni kwezinkampani zaseShayina zefenisha yasekhaya.
Isu Lokusungula Izinto Ezintsha Zokuxhumana Nomkhiqizo
Engqungqutheleni Yokusungula Imikhiqizo ngomhlaka-28, uMqondisi Womkhiqizo we-SSWW, uLin Xzhou, wabelane ngemibono ngamasu amasha okuxhumana komkhiqizo esikhathini sedijithali. Uveze ukuthi esimweni sesikhathi sedijithali, ukuxhumana komkhiqizo kudinga ukunaka kakhulu ukuxhumana nokuxhumana nabathengi, kusetshenziswa i-big data ukukhomba ngokunembile izithameli zasekhaya nezaphesheya kwezilwandle. Ugcizelele ukuthi i-SSWW ibilokhu inamathela endleleni egxile kubasebenzisi, iqhubeka nokuthuthukisa izindlela zokuxhumana komkhiqizo ukuze ivelele emncintiswaneni omkhulu wemakethe futhi ifinyelele ukwanda kwenani lomkhiqizo okusimeme.
Ibukeza isu lokuxhumana komkhiqizo we-SSWW, ezingeni eliphezulu, ikhethe ezokuthutha ezinkulu njengomshayeli oyinhloko, ikhombisa izithombe zomkhiqizo ngokusebenzisa izitimela ezisheshayo, izikhumulo zezindiza, kanye nokukhangisa kwangaphandle, ngokutshalwa kwezimali okuqhubekayo ezindaweni ezingaphezu kuka-80 zesitimela ezisheshayo ezweni lonke iminyaka engu-7; ibambisene ne-CCTV ukudala uhlelo lwe-"Secret Renovation" futhi ibilokhu isakaza emsakazweni kazwelonke iminyaka engu-15 ilandelana; ibambisene nama-IP amaningana aziwayo embonini njenge-"Ingenuity Brand," "China Brand Strategy Cooperation Partner," kanye ne-"Home is Where Foshan is Made" ukuthuthukisa isithombe somkhiqizo. Ngokuphathelene nesu lamazwe ngamazwe kanye nokwakheka kwawo, i-SSWW yamukela ngenkuthalo izitayela zomhlaba wonke, ikhulisa njalo ithonya layo lamazwe ngamazwe ngokwandisa ezimakethe zaphesheya, ukubamba iqhaza emibukisweni yamazwe ngamazwe, kanye nokuqinisa ukubambisana kwamazwe ngamazwe. Imikhiqizo ye-SSWW ithunyelwa emazweni athuthukile kanye nezifunda ezingama-70% emhlabeni, iba ngumlingani wezindlu zangasese okhethwayo ezakhiweni eziningi zomphakathi zikazwelonke, izindawo zobuciko, kanye nezindawo zokuvakasha.
Emcimbini wokwethulwa ngokubambisana kwe-#Cheer for Chinese Brands# kanye noMkhosi Wokukhangisa Wamazwe Ngamazwe waseShayina wama-31 · Ukuhlolwa Kochwepheshe Bokuqinisekisa, i-SSWW ijoyine eminye imikhiqizo evelele esiteji ukuzobona lo mcimbi. Le ngxenye ayigcini nje ngokuqashelwa kwemikhiqizo ewine imiklomelo kodwa futhi iyisikhuthazo esihlangene nesisusa sazo zonke izinhlobo zaseShayina. Njengelungu, i-SSWW izizwa ihloniphekile futhi iyaziqhenya, futhi izimisele kakhulu ukuqhubeka nokuthuthukisa amandla omkhiqizo nokukhangisa umkhiqizo kwamanye amazwe.
Imikhiqizo YaseShayina, Fakaza Ndawonye
Emcimbini Wokwethulwa Komsebenzi Wokuqoqwa Kwabakhangisi Bonyaka Wonke, izikhulu eziningi embonini, abakhangisi abadumile, kanye nabameleli bemidiya yokudala babuthana ndawonye ukuze babone ukuqala kwalesi senzakalo esikhulu, babelane ngokuqonda kwabo okuyingqayizivele kanye nokuhlangenwe nakho okubalulekile embonini yokukhangisa, bexoxa ngezindlela ezintsha zokudala zokukhangisa kanye namasu okumaketha enkathini entsha. Endaweni yengqungquthela, kwanikezwa "Umnikeli Wonyaka Ka-2024" wabakhangisi.
Udumo Lomkhiqizo, Ukuqinisekiswa Kwamandla
Ngomhlaka-29 Novemba, emcimbini wokwethulwa komncintiswano we-“Great Wall Award Annual Brand Collection Contest,” i-SSWW yahlonishwa njengoMkhiqizo Wonyaka Oqokiwe Womklomelo Wodonga Omkhulu. Lo mklomelo awugcini nje ngokuqinisekisa amandla omkhiqizo we-SSWW kodwa futhi uyisikhuthazo nesisusa sentuthuko yawo yesikhathi esizayo. I-SSWW izosebenzisa leli thuba ukuqhubeka nokuhlola emkhakheni wokuxhumana komkhiqizo, iphishekele njalo ubuhle kanye nokusungula izinto ezintsha, futhi inikele ekuchumeni nasekuthuthukisweni kwemikhiqizo yaseShayina yefenisha yasekhaya.
Kubikwa ukuthi i-Great Wall Award, njengomcimbi onegunya embonini yezokukhangisa yaseShayina, ikhule futhi yaqoqana iminyaka engaphezu kwamashumi amane futhi ijabulela idumela elithi “Ukubuka i-Great Wall eNgqungqutheleni Yokukhangisa” embonini. “Imodeli Yokuhlola Uhlelo Lokuthuthukiswa Komkhiqizo” esetshenziswe kulo Mncintiswano Wonyaka Wokuqoqwa Komkhiqizo we-Great Wall Award ihlanganisa izilinganiso zokuncintisana ezifana nokusungula izinto ezintsha, umoya wobuhlakani, ukuncintisana kwemakethe, kanye nokusimama, kanye nezilinganiso zethonya njengezindinganiso eziyinhloko, umthelela emphakathini, umthwalo wemfanelo emphakathini, kanye nokuhlanganiswa komhlaba wonke. Ikhono le-SSWW lokugqama kulokhu kukhethwa libonisa ngokugcwele ukuqashelwa okuphezulu komkhiqizo we-SSWW yijaji kanye nayo yonke imikhakha yomphakathi.
I-SSWW ibilokhu inamathela endleleni egxile kubasebenzisi, iqhubeka nokuthuthukisa izindlela zokuxhumana ngomkhiqizo, ilwela ukugqama emncintiswaneni omkhulu wemakethe, futhi ifinyelela ukwanda kwenani lomkhiqizo eliqhubekayo. Ngokwesimo sesikhathi sedijithali, i-SSWW isebenzisa i-big data ukukhomba izithameli ngokunembile, inaka kakhulu ukuxhumana nokuxhumana nabathengi. Ngemikhiqizo yokugezela esezingeni eliphezulu nekhwalithi ephezulu, ukwakheka okuphambili kwamazwe ngamazwe, kanye neminyaka yodumo lomkhiqizo phesheya kwezilwandle, i-SSWW ithole udumo olusabalele kanye nokuqashelwa okuphezulu.
Uma sibheke phambili, i-SSWW izoqhubeka nokunamathela esu lokuthuthukiswa kokuxhumana komkhiqizo, iqhubeke nokuthuthukisa izindlela zokuxhumana, futhi ithuthukise imiphumela yokuxhumana. I-SSWW izonaka kakhulu ukuxhumana nokuxhumana nabathengi, iqonde ngokujulile izidingo zabathengi, futhi idale imikhiqizo nezinsizakalo ezihlangabezana kangcono nokulindelwe ngabathengi. Ngesikhathi esifanayo, i-SSWW izophinde iqinise ukubambisana nokushintshana nemboni ukuze kukhuthazwe ngokubambisana ukukhuphuka nokuthuthukiswa kwemikhiqizo yefenisha yasekhaya yaseShayina.
I-SSWW, ngodumo lwayo lomkhiqizo, isu lamazwe ngamazwe, ukusungula izinto ezintsha kwezobuchwepheshe, ukuxhumana komkhiqizo, ikhwalithi yomkhiqizo, ukwesekwa kwensizakalo, kanye nezinzuzo zokuthuthukiswa kwemakethe, inikeza isisekelo esiqinile kanye nokuzethemba kumakhasimende aphesheya kwezilwandle. Silangazelela ukusebenza nawe ukudala ikusasa elingcono.
Isikhathi sokuthunyelwe: Disemba-04-2024
