Imiklomelo ye-2025 4th Home Furnishing Consumer Word-of-Mouth Awards, ehlelwe yi-Zhongju Culture futhi isingathwe ngokubambisana nabezindaba abahamba phambili embonini okubalwa kubo i-Sina Home Furnishing, i-Zhongju Vision, i-Caiyan Media, i-Jiaye Media, kanye ne-Zhongju Design, imemezele ngokusemthethweni abawinile bayo. Iqondiswa umgomo "wokukhuthaza intuthuko esezingeni eliphezulu embonini yefenisha yasekhaya kanye nokuthuthukisa kancane kancane ukwakhiwa kwemikhiqizo ephezulu," imiklomelo yalo nyaka igxile ezicini eziyisithupha eziyinhloko: "Ukulethwa Okuqinisekisiwe," "Impilo Ephephile," "Ubuholi Bokuthengisa," "Ukuphepha Nokuqina," "Isilinganiso Sekhwalithi," kanye "Nobuholi Bokuklama." Lezi zigaba zibhekana ngokuphelele nezidingo ezibalulekile zabathengi basekhaya banamuhla, zihlose ukuhlonza - ngenqubo evulekile, enobulungiswa, nengenaphutha - imikhiqizo ezizinikele kakhulu ekuthuthukisweni kwesikhathi eside, okusezingeni eliphezulu kulo mkhakha.
Kulolu khetho oludumile, i-SSWW yahlonishwa ngesihloko esithi “Uphawu Oluthembekile Lwe-Eco-Healthy Brand luka-2025 Ekufenisha Izindlu,” oluqashelwa ngekhwalithi yalo yomkhiqizo ephezulu kanye nedumela elihle labathengi. Lo mklomelo ubonisa ukuvunyelwa okuphezulu okuvela kumakhasimende kanye nemboni, okwenza i-SSWW ihluke phakathi kwamakhulu emikhiqizo yefenisha yasekhaya encintisanayo.
Yasungulwa ngo-1994, i-SSWW manje ibilokhu ingumdlali ozinikele embonini iminyaka engu-31 futhi imele njengophawu oluhamba phambili emkhakheni wezindlu zangasese zaseShayina. Igxile ku-R&D, ukukhiqiza, ukuthengisa, kanye nensizakalo yezixazululo zangasese eziphelele, i-SSWW ibilokhu iqhutshwa ubuchwepheshe kanye nokusungula izinto ezintsha. Iphothifoliyo yayo yomkhiqizo ikhule kusukela ezintweni ngazinye njengezindlu zangasese ezihlakaniphile, ompompi namashawa, amakhabethe angenalutho, amabhavu okugeza, kanye nezindawo zokufaka amashawa kuya kumaphakheji aphelele ezindlu zangasese ezenziwe ngokwezifiso. Ushintsho ngalunye oluhlelekile—kusukela ezigabeni ezizodwa kuya ekwenzeni ngokwezifiso indlu yokugezela ephelele, kanye nokusuka ekukhiqizeni kwendabuko kuya ekudalweni okuhlakaniphile—lubeke i-SSWW phambili ekuguqulweni kwemboni, luqhubeka nokuthuthukisa impilo kanye nenduduzo kokuhlangenwe nakho kwezindlu zangasese zemindeni emhlabeni jikelele.
EShayina, i-SSWW inenethiwekhi enkulu yezindawo zokuthengisa ezingaphezu kuka-1,800, ezisekelwa uhlelo lokuthengisa nolwesevisi lochwepheshe. Le nkampani inama-patents kazwelonke angu-788 futhi ithole ukwethenjwa kwamakhasimende omhlaba wonke, ithumela imikhiqizo emazweni nasezifundeni ezingu-107. Imikhiqizo yayo ichazwe futhi kumaphrojekthi amaningi adumile emhlabeni jikelele. I-SSWW isebenzisa indawo yokukhiqiza ehlakaniphile engama-mu angu-500 (cishe amahektha angu-82) ehlonyiswe ngemigqa yokukhiqiza i-tunnel kiln esebenza ngokuzenzakalelayo embonini kanye nezinhlelo zokuphatha ezenzakalelayo zedijithali, okuthuthukisa kakhulu ukusebenza kahle kokukhiqiza kanye nekhwalithi yomkhiqizo.
Uma sibheka phambili, i-SSWW izibekele imigomo emikhulu "yocwaningo nokuthuthukiswa komkhiqizo omhlaba wonke, isu lokumaketha lomhlaba wonke, kanye nokuxhumana komkhiqizo omhlaba wonke." Ihlose ukuhola ngokuqhubekayo ukuguqulwa nokuthuthukiswa kwemboni yezindlu zangasese zaseShayina futhi ilwela ukuzimisa njengomkhiqizo wobungcweti womhlaba wonke ohlinzeka ngezixazululo zezindlu zangasese ezihlanganisiwe zezinga eliphezulu.
Njengamanje, imboni yefenisha yasekhaya yaseShayina isesimweni esibalulekile soguquko. Ngakolunye uhlangothi, abathengi bashintsha ukugxila kwabo kusuka entengo yomkhiqizo kanye nomsebenzi kuya ekugcizeleleni kakhulu ikhwalithi, impilo, ukusimama kwemvelo, kanye nokuhlangenwe nakho kwesevisi—okwenza “umlomo nomlomo” kube yinto ebalulekile ezinqumweni zokuthenga. Ngakolunye uhlangothi, ngokuhambisana “noHlelo Lweminyaka Emihlanu Lwe-14,” oluchaza izidingo ezicacile zentuthuko yekhwalithi ephezulu emkhakheni wefenisha yasekhaya, izinqubomgomo zikazwelonke ziyaqhubeka nokukhuthaza “ukufakwa kwefenisha yasekhaya eluhlaza,” “ukwenziwa kwemigomo yekhaya ehlakaniphile,” kanye “nokulungiswa kwemikhiqizo yasekhaya okulungele ubudala.” Lezi ziqondiso zibiza ngokusobala “ukuthuthukiswa kolwazi lwabathengi” kanye “nokuqinisa ikhwalithi yesevisi yenkampani,” ukuqondisa imboni ekuthuthukisweni okujwayelekile, okusobala, nokusimeme.
Akungabazeki ukuthi, kungakhathaliseki ukuthi kuqhutshwa yisidingo semakethe noma isiqondiso senqubomgomo kazwelonke, "ukusebenzisana ngomlomo" sekuyinto ebalulekile exhumanisa isiqondiso senqubomgomo, umkhuba wezinkampani, kanye nokulindelwe ngabathengi. Ngaphezu nje kohlelo lwemiklomelo, le Miklomelo Yezwi Lomlomo ihlose ukwakha uhlelo lokuhlola imboni olusekelwe empendulweni yangempela yabasebenzisi. Ngokuhlanganisa ukuqonda kwangempela okuvela kubathengi, ikhuthaza amabhizinisi ukuba ashintshe indlela "egxile ekuthengiseni" aye endleleni "egxile edumeleni", ngaleyo ndlela akhuthaze uguquko lwangempela lwekhwalithi.
I-SSWW kulindeleke ukuthi ihlale ithembekile ezifisweni zayo zokuqala, igcine ubuqotho bomkhiqizo, ibeke phambili inani lesikhathi eside, futhi iqhubeke nokuletha imikhiqizo emihle emakethe—iphila ngokuvumelana nokwethenjwa kwayo ngabathengi emhlabeni wonke.
Isikhathi sokuthunyelwe: Jan-29-2026
